Marketing Strategy Vital For Property Agency Success

For an estate agency or letting agency to be successful, a carefully orchestrated and diverse marketing strategy is essential.

Planning Your Marketing Strategy

Whether you’re running or managing a new estate or letting agency, or you’ve been in the business a while and need to revitalise your fortunes, the most important thing is to have a plan and then act on it.

A well-balanced marketing strategy covers both sides of the equation – your vendor and/or landlord clients and prospective applicants. If you’re already established, it’s a good idea to take stock of where your marketing strengths and weaknesses currently lie, and adjust your strategy accordingly.

First and foremost, you want to increase the number of people who A) Know of your existence, B) understand what you can offer them, and C) trust you. To do these three things a varied marketing strategy is essential. Potential marketing channels include:

* Local press – ads in newspapers, on the radio, and possibly even on regional TV

* Online – Your own website, pay-per-click ads on Google and other search engines, listings directories, banner advertising on relevant third party websites, social media etc. Search engine optimisation (SEO) is also essential to ensure that your website ranks highly in the organic search results.

* Branded sponsorship, of local sports teams for example

* Business networking events, such as breakfast meetings and trade shows

* Setting up and hosting your own events to give potential clients the chance to get to know you and trust you

The latter two can be particularly powerful methods of marketing yourself, as they are face-to-face and proactive. Nothing is more memorable than actually having a conversation with someone. And when an honest and sincere personal encounter is followed up with a professionally-printed business card or other promotional material, the cumulative effect can be highly effective in converting interested parties into new clients.

Training & Consultancy To Reinvigorate Your Marketing Strategy

You can also explore specialist training courses and consultancy for your agency that don’t just show you the marketing ropes, but help you develop a comprehensive strategy for growing your business.

Such marketing assistance is aimed specifically at helping you to increase the amount of interest in your business from potential clients, the number of client enquiries you receive, plus the number of actual instructions and subsequent lets achieved.

As well as an introduction to the basics of marketing, such an approach will help you to identify the all-important ‘unique selling points’ of your business, and incorporating these into a balanced marketing strategy.

How To Buy Property From A Property Agency

One of the method of buying a property in Malaysia is through a property agency. They are also know as the Estate Agent’s office. These offices are scattered throughout the country and are manned by Registered Estate Agents.

Registered Estate Agents are estate agents registered by the Board of Valuers, Appraisers and Estate Agents, Malaysia. Their activities and conduct are controlled by the Board. They are legally registered to practice, have an identification card issued by the Board which they are required to show to clients when required, and always use their registration number i.e. E002, E0139 etc. in advertisement, letter of offer etc.

These agents have what are called “listings”, i.e. properties that their clients have asked them to sell. They have all the information on those listings and can enlighten you about the property you are interested in. They even take you to the property and show you around. If you decide to buy the property, they will arrange for you to meet the owner after which terms can be agreed. Sometimes terms are agreed by the agent before the owner appears on the scene.

It is recommended to always make use of a registered estate agent. The reason why you should deal with a registered one is that should there been any complaint, you can make such complaints to the Board which will look into the matter. If you make use of an unregistered one, you will have no remediation if anything should go wrong. All you can do is notify the Board of the activities of the unregistered estate agent and let the Board process to prosecute the agent.

Note that the registered estate agent cannot charge you a fee if you are making use of his listing. His fee comes from his client. He can, however, charge you a fee if you engage his services to find a house for you. In the case, you are his client. By using the services of a property agency, if will save you time from searching the ideal property to purchase.

How To Buy Property From A Property Agency

One of the method of buying a property in Malaysia is through a property agency. They are also know as the Estate Agent’s office. These offices are scattered throughout the country and are manned by Registered Estate Agents.

Registered Estate Agents are estate agents registered by the Board of Valuers, Appraisers and Estate Agents, Malaysia. Their activities and conduct are controlled by the Board. They are legally registered to practice, have an identification card issued by the Board which they are required to show to clients when required, and always use their registration number i.e. E002, E0139 etc. in advertisement, letter of offer etc.

These agents have what are called “listings”, i.e. properties that their clients have asked them to sell. They have all the information on those listings and can enlighten you about the property you are interested in. They even take you to the property and show you around. If you decide to buy the property, they will arrange for you to meet the owner after which terms can be agreed. Sometimes terms are agreed by the agent before the owner appears on the scene.

It is recommended to always make use of a registered estate agent. The reason why you should deal with a registered one is that should there been any complaint, you can make such complaints to the Board which will look into the matter. If you make use of an unregistered one, you will have no remediation if anything should go wrong. All you can do is notify the Board of the activities of the unregistered estate agent and let the Board process to prosecute the agent.

Note that the registered estate agent cannot charge you a fee if you are making use of his listing. His fee comes from his client. He can, however, charge you a fee if you engage his services to find a house for you. In the case, you are his client. By using the services of a property agency, if will save you time from searching the ideal property to purchase.